IN 2016, JORDAN BRAND LAUNCHED IT’S FIRST EVER JORDAN STORE AS A POP-UP DURING ALL STAR WEEKEND IN TORONTO.
DURING ITS INAUGURAL RUN, I WAS HIRED AS A MEMBER OF A TEAM OF CREATIVES, CALLED THE 306 UNDERGROUND DIVISION, THAT WERE TASKED WITH DESIGNING AND PRODUCING CUSTOM, ONE-OF-ONE PIECES FOR CONSUMERS, GUESTS OF THE BRAND, AND INFLUENTIAL COMMUNITY MEMBERS.
FOLLOWING INITIAL SUCCESS OF THE POP-UP, THE BRAND MOVED FORWARD WITH A PERMANENT RETAIL SPACE AND COMMUNITY HUB IN TORONTO. I CONTINUED WITH THE TEAM AS CUSTOMIZATION PROGRAM MANAGER AND SPACE MANAGER FOR THE CUSTOMIZATION LOUNGE, TAKING THE LEAD ON ALL CUSTOM PROGRAMMING, COMMUNITY EVENT PRODUCTION IN MARKET, AND RESEARCH AND DEVELOPMENT FOR PROGRAM INNOVATION.
