TO COMMEMORATE THE MOMENT, NIKE ENLISTED A TEAM OF CUSTOMIZATION SPECIALISTS TO CREATE ONE-OF-A-KIND FOOTWEAR, APPAREL, AND JERSEYS FOR THE VIP’S IN ATTENDANCE. THE ACTIVATION ULTIMATELY RECEIVED SUCH WIDE ACCLAIM IN THE MARKET THAT THE PROGRAM WAS EXTENDED, AND OPENED TO THE GENERAL PUBLIC.
AS THE LEAD SPECIALIST, I WAS RESPONSIBLE FOR PRODUCT CUSTOMIZATION AND PROJECT PLANNING, LEADING THE CUSTOMIZATION TEAM, AND TRAINING THE LOCAL TEAM THAT WAS SET TO TAKE OVER THE INITIATIVE ONCE THE INITIAL BRAND ACTIVATION HAD CONCLUDED.
